CSS is short for Cascading Style Sheet and is a powerful tool for changing the way a website looks quickly. But not all CSS works well for SEO. One of the big mistakes we see a lot is when web developers do not use the all-important heading tags: H1, H2, etc.
The most important tags used in HTML for SEO writing are the header tags H1, H2, and H3. These tags create a hierarchy of information that search engines use to “understand” the information on the page. When developing CSS for your site, make sure to use the standard H1 and other header tags. Many HTML coding techniques often recommend using alternative heading tags, but this can destroy how search engines “see” your website and how the information is organized.
Search engines rank information by what comes first in the HTML – NOT what comes first on the rendered page. If your header is cluttered with CSS code or other information, this forces your important content to come much later in the page. By referencing an external style sheet, you can avoid all the clutter and keep your information towards the top of your code.
CSS and SEO can be used to enhance both the website and search engine rank, but you have to know how search engines work. Keep standard header tags so that search engines can “see” how your information is ranked. Also be sure to use an external style sheet to keep your content towards the top of your code.
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